Acqua Di Parma
We created the notion of the modern gentleman: sunny sophistication of heart and mind, with an effortless, easy-going masculinity. We switched on the Mediterranean sun in both design and attitude, crafting a new Brand ID that brought the brand to new heights. A holistic reinvention of a classic.
Art Direction for the new visual identity of Acqua di Parma. Main Campaign shot by Josh Olins, side visuals and product stills shot by Matthias Weingärtner. Barbiere Campaign shot by Stefan Heinrichs, film by Esteban Studio.
©Select World, 2018.
ACQUA DI PARMA
CAMPAIGN FILM
DoP & Edit — Peter Szollosi
Concept / Creative Direction / Art Direction — Will Matthews • Sven Behrens • Louise Meier
Photography — Josh Ohlins
Models — Will Chalker • Chloe Chalker • Arthur Chalker
Set Styling — Elena Mora
Styling — Andrea Tenerani
Production — Select World
ACQUA DI PARMA
BARBIERE
CAMPAIGN FILM
DoP & Edit — Esteban Studio
Concept / Creative Direction / Art Direction — Will Matthews • Sven Behrens • Louise Meier
Production — LE BERG Film
Photography — Stefan Heinrichs
Models — Will Chalker • Arthur Chalker
Set Styling — Elena Mora
Styling — Andrea Tenerani
Production — Select World