I’m at my best where ambition and kindness come together — with high standards, trust, curiosity and respect.

I’ve always been drawn to images, fashion and the way a strong idea can shape how we see a brand. That curiosity brought me into advertising and creative direction and it’s still what drives me today.

My work moves between creative direction, brand building and storytelling across fashion, beauty and lifestyle. Today, I lead an interdisciplinary creative team, while staying closely connected to the work itself. From the first idea and visual language to casting, production and final execution.

I care about strong ideas, thoughtful details and work that feels relevant rather than simply current. Just as important is how that work is made — bringing people together, mentoring creatives and creating an environment where ideas can grow through trust and collaboration.

Curiosity plays a big part in my work, always looking beyond the obvious and finding inspiration across fashion, photography, art and culture. I enjoy challenging ideas, including my own, and finding the simplest, most honest way to bring them to life.

Creative Direction · Brand Strategy · Campaigns · Film & Photography · Visual Identity · Editorial · Creative Leadership

SELECTED COLLABORATORS

Josh Olins — Photography • Andrea Tenerani — Styling • Benny Horne — Photography • Romain Laprade — Photography • Peninah Amanda — Styling • Rasmus Weng Karlsen — Photography • Gustav Stegfors — Film Direction • Stefan Heinrichs — Photography • Elena Mora — Set Styling • Tobias Lundkvist — Photography • Nicolas Kantor — Photography • Tomislav Blaic — Styling • Alex Waltl — Photography • Pepe Herreros — Photography • Dennis Brand — Hair & Make-Up • Anouk Nitsche — Photography • Timothy Schaumburg — Photography • Jamal Musa — Hair & Make-Up • …

SELECTED CLIENTS

LVMH • Acqua di Parma • VOGUE Czechoslovakia • VOGUE Türkiye • VOGUE Portugal • Numéro Netherlands • THE GREATEST Magazine • Douglas • Wella / System Professional • BABOR • TOM TAILOR • bugatti • QMS Medicosmetics • Gerry Weber • …