ABOUT
ME

I’ve been drawn to creative environments for as long as I can remember. What started as a fascination with images, fashion and storytelling eventually led me into marketing and advertising.

Today, I lead an international team of creatives, but what motivates me most hasn’t changed: creating meaningful work together with talented people. I enjoy mentoring others, building creative confidence, and creating space where ideas can evolve through openness, trust and collaboration.

I believe the best creative work is never the result of one person, but of great collaboration. I enjoy bringing different perspectives together and shaping ideas into stories with clarity, purpose and a strong visual point of view.

I’m at my best in environments that combine ambition with kindness. Where high creative standards go hand in hand with trust, curiosity and respect.

Creative & Content Leadership
Strategic leadership of interdisciplinary creative teams, fostering ownership, collaboration and high creative standards. Close partnership with marketing, communication and production teams to align content strategy with business and brand objectives.

Campaign Concepts & 360° Brand Activations
Development of holistic campaign concepts including look & feel, key visuals, narratives and multi-channel activations. Ensuring brand consistency and emotional relevance across digital, social, print and physical touchpoints.

Film & Photography Productions
Creative leadership of film and photo productions from strategic framing and concept
development through execution, post-production and rollout. Strong focus on storytelling, craft, and translating brand values into compelling visual content.

Corporate Design & Visual Identity
Shaping, evolving and safeguarding corporate design systems and visual identities.
Ensuring clarity, consistency and longevity of the brand’s aesthetic across all content.

Corporate Publishing & Editorial Content – Print & Digital
Editorial thinking and content creation for brand-driven publishing formats. Development of structured storytelling concepts, content frameworks and narratives
that support long-term brand building across print and digital channels.